The biggest hits - be they Coca-Cola or Doritos - owe their...

The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.

Michael Moss Quote About Alluring, Biggest, Brain, Buds, Complex: The Biggest Hits Be They...

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