I get so sick of people asking: "What's your demographic?"...

I get so sick of people asking: "What's your demographic?" Or: "Oh we've got to aim this at..." No, you have to aim it at you. You do the thing you would love... make the thing you would love and be proud of. There's enough people in the world that, if you do that and do it well as a single vision, they'll go: "That's my favourite thing ever!"