I put out a good 10 different types of drinks for them and...

I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.

Sheena Iyengar Quote About Choices, Pepsi, Different: I Put Out A Good...

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