I've made mistakes in business, but none so big I couldn't...

I've made mistakes in business, but none so big I couldn't recover and learn from them. The more you try to change consumer behaviour, the riskier it gets. You have to work out your potential losses against the obvious gains.

Stelios Haji-Ioannou Quote About Against, Business, Change, Consumer, Learn: Ive Made Mistakes In Business...

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