The company is one of those rare food firms that doesn't...

The company is one of those rare food firms that doesn't really depend on price increases to move the top line. That's one of the reasons we like them. However, it should be pointed out that Hershey also has the power to take, kind of, hidden price increases, if you will, by putting less volume of candy into the bag line. So that's kind of a hidden way in which the company can move the price mix equation.