We've been recording these great shows for 31 years, they...

We've been recording these great shows for 31 years, they air on PBS a few times and then they go on the shelf. And that's been the end of it. We've had calls from people begging for old programs, which we can't give to anyone off the street. With the arrival of DVD, that's the format. The quality is there, especially the audio quality. And the price point has come down to where it makes more economic sense to start rolling these out and we're doing it with a vengeance right now.