As a species, we're not only wired to choose today over...

As a species, we're not only wired to choose today over tomorrow, but we hate to feel like we're losing out on something. The bottom line is, if we feel like we're losing something we avoid it, we won't do it. That's why so many people don't save and invest. Saving sounds like you're giving something up, you're losing something today. But you're not.