Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
There's no point in living in an alternate reality.
The kingdom of God, which Jesus came to inaugurate, is meant to create an alternate reality in this world, and ultimately to transform the kingdoms of this world.
The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.
I enjoy watching sitcoms where the team behind it have successfully created a whole alternate reality that you can enter into for half an hour every week.