Apple Quotations | Page 3

Basically the market is responding to the latest earnings reports and waiting to see what happens with Apple Computer after the bell.

Because of the first worm, too many people were suddenly starting to think about and investigate the possibility of writing a Mac OS X worm. Publishing the exploit as fast as possible is the best for all Apple users. I think at the end of the week, every Apple user will know about it.

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

We're not going to mix the apples and oranges yet,

Apple embodies a lot of what have been defined as feminine traits: an emphasis on intuitive design, intellect, a strong sense of creativity, and that striving to always make the greatest version of something.

What we've done with our modern food supply is absolute insanity. It's not even real any more. You used to be able to give a kid an apple and they would love it. Kids can't even taste apples any more. Apples taste like paper to kids now.

Shortages like this are one of the effects of Apple keeping announcements quiet. Many companies will begin moving product through the channel before an announcement. Sometimes you'll even see Microsoft software on store shelves before it's announced.

Some ISPs are very proactive, and are spending huge amounts of money combating spam. The problem is not all ISPs are doing this. A smaller group of ISPs profit from carrying spam or take no action, and those bad apples touch the rest of the ISP community.

Some people are so devoted to products from Apple Computer that they forget it's just a company, not your friend. So it may do things to protect its stockholders and ensure its profitability that won't match your expectations. To generalize the concept: Take the price of a new product. You may regard it as too expensive, lacking the features that you want. But Apple's financial and product people consider the costs of manufacturing, the profits they require to cover manufacturing and R&D expenses, including paychecks for the thousands of people who depend on the company for their livelihood, and produce a figure that satisfies their needs, even if you'd rather play $100 less. As for that feature you want, marketing may feel that the right number customers won't pay extra for it, that you might find it in a third party utility, and that, as they say, is that.

Every thought is a seed. If you plant crab apples, don't count on harvesting Golden Delicious.