Brand Quotations | Page 4
Brand Quotes from:
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America Quotes
Lend America is extremely pleased to be a sponsor of the most rewarding, tradition-rich drag race venue in the world, NHRA. As a businessman, I look at NHRA and its demographic and know Lend America can provide a valuable home loan service to fit the needs of the audience. I think it's a win-win all the way around. Being a racer myself, I look forward to continuing our high-profile association with NHRA and the increased brand awareness through the maximum exposure that each national event provides.
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Assets Quotes
The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.
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Accounts Quotes
We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.