There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
If the breaking news story had to do with hard news, politics specifically, I had a lot to do with it. If it had to do with music, Kurt Loder was more involved.
I'm not interested in breaking news. I'm interested in telling the story of what's going on and then trying to figure it out.