We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
The reason that so many of us cannot save money is because of our friends. They're always buying something we can't afford.
If I see a movie star in the department store buying something, I'll kind of sidle up and see what they're saying, what they look like, how they sound. That's an invasion of privacy.
A woman is always buying something.