Harnessing Quotations
Harnessing Quotes from:
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Challenge Quotes
Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.
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Bring Quotes
Harnessing and directing the innovation process to bring new ideas into production is the key enabler for competitive success in the North American automotive market. In the global marketplace, where engine concepts are increasingly complex and variable, innovative ideas and proven results are essential.