Used properly, cinema is the coolest thing in the world.
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
The iPad is the clearest expression of our vision of the future of personal computing.
To rush to throw away your magazine business and move it on the iPad is just sheer insanity and insecurity and fear.
If you want to run an ad on the iPad, it has to be approved by Apple.
I'm in a house where if the washing machine shuts off, it sings a song. If iPad gets a message, it sings a song. I'm living in a real postmodern time - every single thing sings to you to tell you it's started, it's stopped, you've got a message, you didn't get a message...
I like newspapers. Maybe the iPad is very modern and everything, and I'm not against it, but I like the physical contact. And the physical contact of metal and glass is not as sensuous as paper.