Publicity Quotations | Page 3
Publicity Quotes from:
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Beyond Quotes
Our breaking point for knowing whether it was a good promotion to do or not is whether we sold enough tickets to cover it. In the past we've looked at things very simply: We spent $2,000 for this promotion; that means we've got to sell 200 $10 tickets and anything else beyond that is gravy. There are times where we perhaps don't make everything back, but the publicity we've gotten, the exposure we've gotten, eases the loss.
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Attention Quotes
Publicity doesn't have to be perfect all the time. It draws attention to the sport the good, the bad and the ugly. A prime example is Nancy Kerrigan and Tonya Harding. There was nothing beautiful about that. But the attention on figure skating, there'll never be attention like it again.