Sound strategy starts with having the right goal
Incentives are not strategy, they are tactics. Defensive measures.
The game of football is one of strategy and tactics.
Strategy requires thought, tactics require observation
Tactics involve calculations that can tax the human brain, but when you boil them down, they are actually the simplest part of chess and are almost trivial compared to strategy.
Attack him where he is unprepared, appear where you are not expected.