What they're doing now is they're making their locals casinos a more upscale brand. Maybe they're stopping short of a Green Valley Ranch. But they're targeting areas of big growth in high-income neighborhoods like Southern Highlands.
What they're doing now is more targeted marketing. One is cash incentives - some say it's the next wave after free checking - and the targeted marketing is a trend we've noticed for several years now.
When we asked the customers we're targeting at Scion what do you think about Toyota, they said it's a mainstream company that's for someone else.
We would take a little bit of money out of a huge increase in ballistic missile defense and put it in a place where it will do a lot of good, namely, in targeted pay increases to our enlisted personnel, particularly our NCOs and our junior warrant officers.
We are targeting vulnerable elders with a weak social network, particularly those without children and living alone.
We are targeting the second-best quarter in the company's history, second only to last quarter, with revenue of about $4.3bn.
We are targeting the adolescent male population through the music fraternity, and also through sports, in an effort to instil positive messages through creative communication strategies.
We are targeting larger vehicles initially in our hybrid strategy because that's where we can get the greatest impact, focusing on vehicles that consume the largest amount of fuel.
We are targeting innovation. We believe mobile applications are essential.
We are targeting high school student councils to help spread the word as well as our campaigns. Brochures are being distributed to all advisors at all public and private high schools in Ohio.