As a business that's strategy-focused, I regularly experience bias on the part of male clients who appear reluctant to accept that a woman can deliver meaningful contributions. That makes it very challenging for women-owned companies like my own to elevate their visibility.
When you go from one lecture hall to another or even home for the holidays, there is a desire to be connected, informed and entertained in transit.
Many of the environmental modifications of interest to women are so fundamental that I expect them to improve the shopping experience and sales potential for all consumers, regardless of gender.
The key is for product manufacturers and developers is to maintain as much of the essential functionality that consumers find in the larger products and to introduce new and relevant functionality.
Women want to simplify what they perceive to be an unnecessarily complex shopping process. Above all, they long for a stress-free experience and want to feel that their business is appreciated.
