Bill Carroll Quotations

They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.

The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show ,she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.

Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.

There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.

It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.

A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.

If advertisers are looking for stability, it's at CBS.

The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.

NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.