Bill Drake (January 14, 1937 – November 29, 2008), born Philip Yarbrough, was an American radio programmer who co-developed the Boss Radio format with Gene Chenault via their company Drake-Chenault.[1] (wikipedia)
If you have someone with great potential, if you can start them off a little higher, you get better success. The old adage is 'you get what you pay for.'
I don't think that HD radio is going to draw more people in. It's the programming that will have to draw people in. Some people will listen to it just because it's a new technology but the content has to be good.
My goal is to at least double that turnout. We need more people involved in the process.
The digital signal is better, but how that affects listeners at various locations is yet to be determined.