Using idle modem bandwidth from a previous session, we distributed the file peer-to-peer.
We're trying to protect against users taking older, lower-value titles and being able to trade them equally for 'Crash' or 'Walk the Line,' for example.
We feel very comfortable that we are covering every mainstream movie people can think of.
The adoption is starting to pick up as we hoped. Every day, as the user base grows and the DVDs are added, the service improves.