We were disappointed they wouldn't even review it. All we asked them was to just look at it, and they were unwilling to do so.
We look at a vast number of opportunities every year at locations around the country, but we tend not to discuss anything until there is some type of concrete announcement to discuss.
I think that this stricter rule has clearly worked.
No one community is immune to it. We try to be vigilant and on top of our responsibilities. Fire, police, youth leaders, churches, different civic groups, parents, schools, and the kids themselves all have the responsibility to keep kids safe. We all own it.
I admire their enthusiasm for the movie, but as it's been proven in the past, everyone who wants to see this or any other film will be able to get tickets for it.
We had 'Polar' at five Imax locations, which accounted for 25%-30% of the film's overall gross and kept playing well into January. We think 'Chicken Little' in 3-D will have very strong appeal and will be an option that a lot of patrons will take advantage of.
