It would be cheaper for them to get into the European community now.
I think they're looking to throw in some support and do that 'rah, rah' thing, ... But it doesn't change the customer service (issues), Lowe's infringement and cannibalization. It doesn't change anything fundamentally. This is a reactive stance from them.
This is one of those retailers that is a turnaround story we're following. I think they are putting a good foot forward, but the sustainability is something we have to question.
U.S. retailers have not proven that they understand the difference of doing business in Europe versus the U.S..
U.S. retailers have a chip on their shoulders that their way is the only way to do business,
There's a long way to go for these guys, but I think their programs are the right ones.