Bruce Barton Quotations

Before you give up hope, turn back and read the attacks that were made on Lincoln.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model-whether that model be an icebox or a rug or a new home.

It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.

If advertising encourages people to live beyond their means, so does matrimony.

My program is to leave the fools to nature. She has diseases with which to deal with them.

Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.

The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.