We wanted to do a program that would bring students and staff together, help support the university and let people have a good time.
In the last year, I've seen a lot more girls taking interest in guitars.
Previously it was acoustic guitars, now it's taking a turn into more electric guitars.
We have felt for a long time that we needed an outreach particular to Hispanics working in construction because they are such a major force in the industry. It was obvious that if we wanted to be a brand leader, we really needed to develop that market for the long term.
