Chris Nicholas Quotations

March Madness ranks number one for us. It is, by far, the busiest event we have online throughout the year. We see thousands of users coming to the site to make their bracket picks per minute.

We'll see, in years to come, that our Challenge will be made available in all forms of wireless communications. You can make your picks right now on your telephone. You can get updates on how you're doing on the telephone, and we'll keep going to where fans are going to consume information. We also look forward to connecting fans to the Challenge via their cable providers and game consoles. Our sponsors see the need to be visible here and that's where we're going to take them. We have a firm lock on the 18 to 34 men's demographic. They know that, and it's a key demographic for them to reach.

The growth has a lot to do with the football schedule and the fact that for new users, football is easy to play. It really takes one day of focus per week.

What we've realized is there are various types of fantasy fans out there. We wanted to have a game that matched each. If you're a new player in fantasy, if you have less time to manage your teams, maybe the free option is more what you need.

They're a great target for sponsors. These are folks who are comfortable online. From autos to credit card companies to shoe companies, they want to get in front of these people.

They're mostly male and of a younger demographic.