Dave Dickson (born November 29, 1959) is an American former international rugby union player. (wikipedia)
Part of why Kleenex and all the leading brands use virgin fibers is because of the strength and softness of the tissue.
The options are out there for consumers. They have voiced their preferences through their purchases.
North Americans do have a higher desire for very soft tissues.
As we understand consumers, they want tissue products that are soft, that are strong, and you cannot do that with recycled fiber. It's impossible to do that.
