David Ogilvy may refer to: (wikipedia)
Ninety-nine percent of advertising doesn't sell much of anything.
When you advertise fire extinguishers, open with the fire.
If you want ACTION, don’t write. Go and tell the guy what you want.
If you want to be interesting, be interested.
What you learn is more important than what you earn.
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
If it is something important, get a colleague to improve it,