David Peart is a British actor, notable for his television and stagework. In 2014, he appeared in Jumbo: The Plane that Changed the World as Juan Trippe... (wikipedia)
It enables us to reach a broader audience. The rationale is that people consume the team in different ways. Some watch the games. Some others watch lifestyle programming.
We're excited about the excitement and energy (Lamont and Tonelli) bring. They're there to celebrate the game day, not just the game broadcast.
We've been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard.
They always have the option to buy a less expensive seat.