The reason for the bonus cash offer is a continuing sell-down of 2005 inventory.
Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.
Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months.
It's consistent with our strategy of using targeted incentives when they make sense.
We're confident Chevy was the sales leader for 2005.
We're still continuing to bring the incentive spending down.
We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that.
A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically.
We love commercial fleet sales (to corporations). They're profitable, and we're not looking to decrease those.
Everyone pays the same price. That's the message. We're not stressing the deal.
