Dennis Rice Quotations

There are only so many movies you can make in a given year, and this didn't fit into our long-term approach. We were uncomfortable with this kind of humor.

We are from Day One going after every fan of the book. We want them to know that however they connected to the book, we've made a movie that's true to the book.

People are saying that Toronto is more important than normal, ... No clear-cut Oscar front-runners yet.

We edged out 'Kong.' It's been neck-and-neck. These are two great movies in the marketplace that are doing great business.

We were going to remodel it at first, but we decided it would cost more than it was worth. They really desperately need houses to do this.

We recognized there were tens of millions of fans of the book ... and therefore we followed a strategy to make a movie that would be true to the book.

We feel like this is a really strong first step in addition to all the other things we do to combat piracy,

We literally left no stone unturned. We went after all fans equally and aggressively.

As good business people, we'd be silly not to tap into every fan of the book and hope they will become a fan of the movie. We don't believe we're making a Christian movie. We believe we're following the story of the book faithfully and allowing everyone to interpret it how they want depending on how they've connected to the book.

Its themes are about family, about not giving up on your dreams, courage. They are very secular virtues, but they also could potentially be Christian virtues.

Its themes are about family, about not giving up on your dreams, courage, ... They are very secular virtues, but they also could potentially be Christian virtues.

Its themes are about family, about not giving up on your dreams, courage.

Everyone has his own take on the book, to which the movie is faithful. Rather than embracing any interpretation, we're remaining neutral, adopting the Switzerland approach.

Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it's never so colorful that it would affect the MPAA and how they rate the movie.

If we think screenings for the press will help open the movie, we'll do it. If we don't think it'll help open the movie or if the target audience is different than the critics' sensibilities, then it may make sense not to screen the movie.

In the case of 'Happiness,' I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this picture even if it means we don't have the ability to release it.

However you're a fan, it really doesn't matter to us. We want you to become a fan of the movie.

For the last 75 years we have been the gold standard for family entertainment.