Dieter Rams Quotations

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

I hate everything that is driven by fashion.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

I don't like computers. I still like to do my drawings by hand.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

As designers, we have a great responsibility.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

The design should make the product speak to you.

All too much of the man-made is ugly, inefficient, depressing chaos.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.