It is clear this is going to trigger a lot of voting that might not have otherwise occurred.
They have appealed through an improved quality of store, more merchandise, bilingual orientation and paid attention to the nostalgia market with products made in Mexico.
The public is quite confused over which way to go.
Name recognition gets less important as the race goes on. The key candidates are all going to have enough money to get their own name out there. People will know who they are.