When that one buyer finds you and instead of saying I would like two of those bags they say they'd like two gross, ... at that point, you have to make a decision about whether or not you are ready to make that step.
They refused additional business. They kept it small and created more demand for their product. As a result, when the rest of the market was not doing well, Coach was doing well and was very sought after.
I don't feel I'm putting myself in any danger whatsoever, ... I don't lose a wink of sleep.
There is tremendous competition. Unless you find a niche it is really going to be an uphill climb.
