For a toy company, you really don't know until November and December. You can do all the things you want now, but you better have it right then. One day in December can be worth a week now.
I would say that 30 percent of the women that go in a store are pushing a baby carriage. You have to make it easier to navigate.
We make decisions on what will go on clearance at the last possible moment.
It's a terrific way to increase the average sale.
