We're offering them information so they can make informed choices. If you have information, you can make a choice to take a different route.
It adds a different dynamic to the life of the traveler. I think it enhances the quality of life as well.
It would be hard to quantify, but we'd experience significant congestion. Each of the tools we have shows great benefits.
Delivering information to the consumer is a very, very powerful tool. It's giving them more control in their life.
It's got to be reliable. It's got to be real-time.
Information about incidents, what's ahead of you, a closure ahead, certain routes are closed.