We're looking for an upscale crowd who knows beers. The target market is your parents and grad students. It's a sleek, elegant place where faculty can come.
We're anticipating that the renewal of South Bethlehem will be huge.
We're a little more sophisticated. It's just different. We have stuff like clam goo on the menu.
We differentiated by having wraps instead of sandwiches. We're not looking for Tony's competition.