Howard Gossage Quotations

I long for the day when advertising will become a business for a grown man.

The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.

I don't know how to speak to everybody, only to somebody.

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

If you have a lemon; make lemonade.