Ian Calderon Quotations

Over the past 12 years, Avid has played an important role as an official provider for the Sundance Film Festival, and we are pleased to see the company continue that commitment in 2006. As hundreds of independent filmmakers converge on Park City over the next two weeks, they'll have unique opportunities to experience some of the best up-and-coming film projects, network with an exceptionally talented peer group, and connect with industry-leaders like Avid - to learn about the latest tools and technologies that can help them improve their craft.

Technology continues to emerge as a tool for filmmakers to turn to. It's more sophisticated, more elegant, easier to use and less expensive.

People who compose music for video need the best resolution video footage to give them the sense of the scene, ... With the XDCAM discs, they have that quality, plus the added befits of instant random access.

It's really been marvelous to watch the subtle organic transition. It's an aesthetic decision... And in the end, what matters most to the cinemagoer is not what technology is used, but have I been told a good story.

In addition to redefining our workflows, the XDCAM camcorder achieves superior image quality and using the Sony Professional Disc media allows you to record and re-write to the media many times without any degradation, ... That raises all kinds of positive implications for filmmakers. Additionally, the material that you've shot is instantly accessible, which further compresses the timetable for filmmakers, who are often under tight deadlines.