It is a much more involved process, and it takes quite a bit more time. You have to do it slower. You have to have somebody there all the time.
Cremation is almost always chosen by the deceased. Surveys show people choose it because it's easier to arrange.
A lot of them will not do it at all. It's not digging a bigger hole to put the body in; it really is a much longer process.
It's a very large market, increasing every year.
The attention it got was amazing. It's the fastest-growing segment of the death-care business.