When we first rolled this out, the priority was speed. Now, we're looking at how do we bring the entire brand to life.
It doesn't feel like a girdle. It's very free.
The idea is that the customer can wear it to the beach and go to pick up the kids and go to the store.
It's been a really great collaboration this go-around.
It's a place right now where our brand really resonates with the customer.
