Reading the language in some of the recent filings, it seems very personal.
The idea is to make people really lose themselves.
Throughout the lean years following 9/11, Disney continued to invest at a heavy pace in its parks as it anticipated this turnaround in the market.
If there are still theme parks out there that aren't celebrating it, they need to get their heads examined. It's a moneymaker, almost universally.
Disney's challenged the zoo world to up the ante. The trend is to be more theatrical, put storytelling in there. But they shouldn't try to go to the level of 'faux authenticity' that Disney can achieve.
The highest (profit) margin business is the intellectual property business. I think there's a trend of (companies) still being involved in parks, but on a licensing basis.
There was an appetite and sometimes you don't want to miss out on that when there is that appetite, if you're in a rebound kind of year. Universal was left a little flat-footed because they did their big Revenge of the Mummy rollout the year before.
