Jeff Becker Quotations

Over the last several years we have seen a convergence of data indicating that efforts to reduce illegal underage drinking and drunk driving, such as education, awareness, and enforcement of the law, are having a measurable impact. While there is more work to be done, we're pleased about the progress that has been made and are committed to continuing our efforts focused on these serious issues.

We're very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchase age.

As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.

The town cannot put itself in fiscal jeopardy so the developer can make a profit.

If you look at our key demographic of 21- to 34-year-olds, there are more kids going to college, they have college debt, more young people have credit cards, there are higher gas prices. That beer at the end of the day has become a luxury.

A great deal of this success can be credited to the unprecedented cooperation of public, private, and non-profit partnerships in dealing with these issues.

All systems fail. And it will fail at the least opportune time.