Joseph Ferreira (December 15, 1916, Fall River, Massachusetts – June 10, 2007, Fall River, Massachusetts) was a U.S. soccer player. He earned three caps with the U.S. national team between 1947 and 1948.[1] (wikipedia)
There are no commitments beyond this year. We will gauge the demand and the business model to see if we have happy advertisers and happy consumers.
This is a pioneering concept in delivering online video. The online ad industry, in general, is climbing steadily, and online video is really hot. A free product seems like a winner to us.
We're expecting to send millions of streams to millions of consumers throughout the tournament.
In terms of confidence that a vendor can pull it off, with multiple events at the same time, there were only a few who can do it.