John Costa Quotations

My heart wasn't in it. It wasn't what I really wanted to do.

Most dealers are not educated on helmets. There's a proper way to fit someone for a helmet, and I can tell you from what we've seen, some dealers are not doing it right. It's the most important piece of equipment you can wear when you're out on a motorcycle.

Not one hand went up. But I've had more than a few customers tell me that once they had it done, it felt like a completely different motorcycle.

If you provide a good service and great bikes, they'll tell their friends and they will become customers, too.