The amazing thing is we used no traditional advertising.
We work hard between festivals thinking of ways to ensure that each event is better then the one before it.
I don't think that (dip) consciously entered into it. From a creative standpoint, each year we want to keep our programming fresh.
We've always tried to reflect people's diverse music collections. We don't want to dismiss our core in any way, but . . . as great as Widespread Panic has been to us and has been a really big part of what we've done, we can't have Widespread Panic every single year.
I think Jazz Fest will have a lot of support and a good year. We are still figuring out exactly what we are doing. But we plan to be active and have a good presence.
