There are a lot of opportunities and possibilities for The Venetian to have involvement in these large poker events. Our goal right now is to have a room that will gain a large following.
Obviously, we hope to attract some of the top professional players. Some of these poker professionals have become rock stars, so we hope they come and check out our room.
There's a whole generation out there that can't get into the casinos, the college kids, that are waiting in the wings. It's going to go on at least another three years, maybe another five, before it levels off. It's not like the hula hoop craze.
We've transformed what was a very regional type of tournament into a world event.
If you ask me, poker is the new extreme sport.
