Kevin Keller Quotations

I find out what the standards are and do my best to comply with them.

Give credit to Torrey. They took us out of everything that we wanted to do. It was difficult to score any points. They did a good job of doing what they wanted to do, and we weren't able to counteract.

Give them all the credit. They're the best team in the county. We couldn't stop their offense at any point. That's the best game anyone has played against us all year.

The power of the brand name to consumers is a shortcut -- it provides a way to simplify things,

People should choose brands they like and feel good about,

Coming off the Poway game, we wanted to come in and give a good effort. We got everyone into the game against a top caliber team.

Any timeless brand innovates and stays relevant, but a fad brand doesn't stay relevant,

You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.

And a great product is at the heart of a great brand. It's very hard to dress up something that doesn't fulfill its promise.