We are seeing applications merged into a single device. They are getting easier to use and more streamlined.
Mobiles provide anytime, anywhere marketing. Because it's always on and always available it gives consumers and customers access to each other that they've never had before.
Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a long time.
Customers sign up for either monthly or one-time services and that's how they see the ads. There's a lot of fear out there and a lot of it develops from a lack of consumer understanding.