Jonathan Black is a British author, known for his conspiracy theory books The Secret History of the World and The Sacred History: How Angels, Mystics and Higher Intelligence Made Our World... (wikipedia)
Like anything else in venture capital, you tend to allocate capital to those companies that can yield the highest returns. It would have been a mistake to invest substantially when it was apparent that we would not be receiving great returns.
Given the fast take-up rate, combined with subscriber satisfaction, which scores 25% higher than for the analog service, we are targeting 1 million homes to be subscribing to Sky Digital by October.
We haven't been burned too badly. It will take three to five years for us to deliver the value, both financially and strategically, to our investors, and I think we're off to a great start.
We are disappointed we did not get the outcome we first expected, but we were very selective, and I'm glad we didn't do it on a broader scale.